How The Small Guy Can Get Noticed Online

Another common question asked by a reader of Michael Rasmussen and his expert answer. This one is about how the small time or beginner internet marketer can stick out and get noticed.

ANSWER:

There are really two answers to this question.

One option is to avoid the Internet marketing niche.

There really are plenty of other niches out there. Do some digging on Google or at EzineArticles.com or even at Amazon.com to find them. Here are some niches that have been popular (and profitable) for years:

- Personal development stuff, like boosting your self esteem

- Relationship topics, like improving your dating life or marriage

- Debt or credit-related topics, especially with the economy doing so bad

- Health topics, like curing acne or fixing back pain

The list could go on. All you have to do is find a niche that’s not as cutthroat as Internet marketing. Odds are good that people in those other niches are even more eager buyers than in the IM space.

But I don’t tell people to avoid IM entirely. It’s a great niche, and I make good money there. The challenge is standing out from the crowd, so here are a few simple ideas:

- Talk about a NEW topic. If there’s a new social networking site out there, for example, write a report about how to use it. New information sells great.

- Present your product in a unique way. That could be doing videos when everybody else does ebooks, for example, or offering overwhelming value that nobody else does.

- Offer help to buyers. Lots of people sell IM products and then abandon buyers to figure everything out. Simply offering email support for a small fee and a limited time can make you stand out.

- Offer stuff that works. Not so hard, right? The market is full of junk that makes money but doesn’t live up to its promises.

And one more piece of advice for standing out…social proof counts most of all. So give your product away to some limited number of people and ask them for honest feedback. That will help your sales presentation be more genuine and more likely to sell.

Thanks again Mike. This is a great answer because I still, after 3 years of marketing online, find it hard to stick out and get noticed.

I can add to this that you need a lot of persistence and also you need to build mutual relationships of trust with other marketers and your customers.

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